After all, humans are wired to respond to imagery, and a great product photo is often just as effective as a great description. The best product descriptions address your ideal buyer directly and personally.
It is advice on how to break free how to write attractive product description writers cliche approaches to painting, but it applies almost just as well to writing. Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers.
Works resulting from this mindset offer very little descriptive assistance for the reader, and a lot of later embarrassment for writers guilty of these storytelling snafus.
These round-ups help consumers select the right product, and search engines tend to love them. This can cause a consumer to lose trust in the retailer, and that usually costs you a sale.
If you really want to place your reader in the story, your writing should take advantage of our collective faulty wiring whenever you can. More often than not, they actually abstract a thought, so sentences that rely on modifiers for descriptive strength are building on faulty foundations.
When you buy a [part name] made by [brand], you can expect exact fitment and reliability. Therefore, I like to think of product descriptions as storytelling and psychologyincorporating the elements of both prose writing and journalism. Advertisement As an entrepreneur, you can incentivize shoppers by letting them know a deal is special or short lasting.
Use that story in your product description to add more character to your item, engage your audience and win hearts and minds. This is your opportunity to be a little creative and establish a voice personality and tone for your brand — whether that be serious, casual or even irreverent.
Be specific Avoid summary in your descriptions. Notice how this version places an emphasis on the verbs. Nalgene is also very smart to include that its product is dishwasher safe; touching on what could be a pain point for its customers.
Make a statement with our rustic black hooped American oak barrels. Entice your web visitor with headlines; Use easy-to-scan bullet points; Include plenty of white space; Increase your font size to promote readability.
Take the product description formula above one step further, like water polo retailer Kap7 and check out their amazing backstory. When you edit your work, spend considerable time scrutinizing your sentences to make sure the action maximizes full descriptive potential. SEO-Friendly Hundreds of product description means hundreds of opportunities to rank with original, high quality content pages for your e-commerce or product keywords.
Want more insights like this? Consider the benefit of each of your features. The more detailed and rich your descriptions, the better your writing will approximate the human experience, thereby establishing a connection with fellow minds.
Every industry and every online business is unique. If I were to rewrite the phrase today I might say something like this: Spinning works like this: As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it. Why we love it: Some of his published fiction can be found at www.
The analogous relationships you establish have to be earned.
Alternately, if it actually exists you may prefer to look at it or a photograph directly. Vet all the applicants and put together a team of freelance writers, and off you go. Below examples highlighting how improving product descriptions improve conversion rates as well as tips to help you craft the perfect copy.
Verbs Writing is an account of how people think. Good quality, Easy Cons: Share in the comments section below! Focus on Your Ideal Buyer When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.
Model Roundup has a great sense of humor and really gets its customers. Unfortunately, this story was published before I possessed the wherewithal to edit such obtuse overwriting.A good product description is a consumer-focused examination of an item designed to persuade buyers to purchase it.
This piece of marketing writing might include the product’s physical attributes, as well as key benefits, purpose, and pricing. 9 thoughts on “ How to Write Vivid Descriptions ” y0mbo August 30, at pm I find it difficult, especially when trying to get a basic plot down in a first draft, to remember to describe all the details going on around the characters.
When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.
The best product descriptions address your ideal buyer directly and personally. Writing product descriptions was a bit challenging, however, because I am a guy who doesn’t wear jewelry and/or fully understand what is going to appeal to my audience.
I’ve also noticed that some other successful online jewelry sites are quite spartan with their descriptions. Whether e-commerce product descriptions for dozens to hundreds of SKUs or personalized, individual descriptions for select products, we can handle all your product description writing needs.
Trust us with your copy, and we’ll deliver researched, original, and accurate content for each one of your products. The key is to writing good product descriptions that both Google and your customers will love is to use the right words while avoiding useless terms and phrases.
Words to avoid As a general rule of thumb, there are words copywriters avoid when writing product descriptions (or any copy.).Download