Distribution essay

Companies are required to create an appropriate marketing mix in order to achieve the aim of delivering the right product at the right time, to the right place with proper promotional activities.

Become a Freelance Writers Place an Order The brand has established a strong and a unique distribution system in certain nations with a view to help economies develop. Before SSI can determine whether the alternative distribution concept should be initiated, it must analyze the information gathered and project the potential sales and profits.

Regular surveys are conducted by company to assess customer satisfaction and also developed innovative materials for improving retail sales such as point-of sale visuals, new racks and sales aid for buyers.

One of them is a pre-sale system, which separate the sales and product delivery functions, allowing trucks to load Distribution essay variety of products and thereby enhancing sales. The selling environment for candy and snack foods was Distribution essay increasingly competitive and traditional channels of distribution were being distorted, especially in the grocery and convenience trade.

Andy began to focus on new retail outlets where SSI products could be sold and how these sales could be uniquely managed via a new channel arrangement. This further aids the company to localize its marketing strategy and hence allow the firm to attain strong presence in the local market.

In many markets, consumers may not have full information of product features and prices when they shop.

Two types of display units were designed as well as two reorder packages. Apart from that, the company uses several other distribution models to reach customers from different geographical locations.

Smaller distributors are supplied in case when products are to be distributed in areas with less population or rural areas. Become a Freelance Writers Place an Order Marketing aims at getting the right product at the right price, right time and to the right place. Its innovative distribution mechanism allows the company to build sustainable relationships with distributors and small scale business firms.

The number of outlying areas is reduced under the second network. From initial interviews with target retailers, SSI became convinced the alternative distribution concept had merit. It has a wide network of bottling partners who manufacture, package, merchandise and distribute finished products to vending partners, who then sell the beverages to customers.

These micro distributors are able to reach customers in remote areas also where traditional truck delivery is not possible. These channels help the company to analyze purchasing patterns as well as taste and preferences of varied type of customers, in response of which company customizes its product, marketing and promotional strategy, price, and packaging and distribution.

To accomplish this, SSI questioned the reliance on its traditional marketing channel, as well as the typical outlets through which its products were sold. Along with having a wide distribution network, company also incorporates innovative and unique marketing methods in its business strategies.

Reorder packs would contain the same product weight and units as shown for the initial order. In the indirect method, the company transfers its products to distributors, who then transport to smaller distributors and retailers.

In this sense, candy and tobacco jobbers provided a marketing service for SSI that is not achieved with club stores. Become a Freelance Writers Place an Order Distribution system of Coca-Cola One can find different point of sale from where the company sells its products.

The company continues to expand its market in emerging, developing and developed regions through the strong distribution system. Considering the broad network of distribution channel, the brand has implemented channel marketing strategy.

Furthermore, retailers are not required to make a significant capital investment to try the concept and there is little risk to the retailer if the plan fails. In addition, the Coca-Cola has also adopted the indirect method of selling; it gets into partnership with distributor agencies, wholesalers and independent bottling partners, who then make the products available to retailers and consumers.

Also, retailers may have pilferage problems that would discourage their participation. The strategy also focuses on implementing different product, price and packaging for different market segment.

This in turn helps in meeting different needs of customers and exploit potential of every channel partners. While the finished beverages are directly sold to retailers or to distributors, wholesalers who further distribute to retailers.

Resentment from candy and tobacco jobbers could potentially result in decreased service to grocery and convenience stores.The alternative distribution plan offers various benefits. First, it is a unique selling concept in that it provides retailers a way to increase their business through incremental sales of snack products with little risk of cannibalization by other retail outlets due to the impulse nature of the product.

Marketing. The following essay or dissertation on the topic of marketing has been submitted by a student so that it may help you with. Finally, I examine the consequent effects of advertising strategies in different distribution channels on channel members' profitability, consumer welfare and social welfare.

Three essays on distribution channels and pricing strategy

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This essay seeks to examine the inequalities of distribution of resources and the defences of these inequalities provided by John Locke, in Of Property, and David Hume in Of Justice. Both writings set out the scene in which their theories would evolve.

Distribution essay
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